What Consumers Really Want When it Comes to Healthy Eating

According to the 2017 IFIC Food and Health Survey, a mere 14% of Americans followed a specific diet or eating pattern in the past year. With the exception of fad diets that are highly restrictive or based on questionable science, following a set eating pattern (like eating less sugar and more vegetables) is beneficial. Two things are necessary for consumers to do so: approachable guidelines and educational information from a health professional.

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