Things are changing fast and furiously out in our crazy world. It’s becoming harder and harder to differentiate your brand, let alone build trust and credibility with consumers and other stakeholders. Whether you’re at the beginning of your planning process or putting the finishing touches on it, here are three things to consider as you move into 2019.Read More
Another October has just about come and gone, which means another Food & Nutrition Conference & Expo has as well. FNCE, as it’s known, had become the centerpiece of the professional marketing plan for many healthy food brands and companies—an opportunity to interact with 10,000-plus registered dietitians. The goal? Between educational sessions and awards ceremonies and social engagements, encourage dietitians to walk the large expo floor, sample some food, and take that experience back to their patients and clients.Read More
Food companies have been working hard to adapt to the new consumer-driven industry dynamic, altering existing business practices and innovating new products to meet consumer preference for healthier foods.
One area that has been a major focus of many companies is transparency. In fact, transparency has become a buzz word in the industry and, as with many other buzz words, runs the risk of losing all meaning.
What do consumers really want when they say transparency?Read More
As people working in and around the food industry, we are awash in trends—new diets, new ingredients, new products, new markets.
But the über trend in the food industry right now is innovation.Read More