What Do Consumers Mean By 'Transparency?'

Food companies have been working hard to adapt to the new consumer-driven industry dynamic, altering existing business practices and innovating new products to meet consumer preference for healthier foods.

One area that has been a major focus of many companies is transparency. In fact, transparency has become a buzz word in the industry and, as with many other buzz words, runs the risk of losing all meaning.

What do consumers really want when they say transparency?

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Healthy Eating in Practice

Pulse was honored and excited to sponsor and participate in the recent Healthy Eating in Practice conference in Asheville, NC.

Organized in part by the UNC Center for Health Promotion and Disease Prevention, the Duke Sanford World Food Policy Center, and the Appalachian Sustainable Agriculture Project, the conference was a hands-on, experiential learning event for practitioners, researchers, and influencers, focused on changing the culture of healthcare to better support healthy eating behaviors.

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