It's Time to Go Beyond FNCE

Another October has just about come and gone, which means another Food & Nutrition Conference & Expo has as well. FNCE, as it’s known, had become the centerpiece of the professional marketing plan for many healthy food brands and companies—an opportunity to interact with 10,000-plus registered dietitians. The goal? Between educational sessions and awards ceremonies and social engagements, encourage dietitians to walk the large expo floor, sample some food, and take that experience back to their patients and clients.

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What Do Consumers Mean By 'Transparency?'

Food companies have been working hard to adapt to the new consumer-driven industry dynamic, altering existing business practices and innovating new products to meet consumer preference for healthier foods.

One area that has been a major focus of many companies is transparency. In fact, transparency has become a buzz word in the industry and, as with many other buzz words, runs the risk of losing all meaning.

What do consumers really want when they say transparency?

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