Health Professionals: They’re not Your Typical Influencers (But They’re More Effective)

The term “influencer” is almost always tied directly to the perceived impact someone can have on social media using their own personal brand to promote a third-party product or service. They have thousands or millions of followers, friends, and fans. Marketers pay them thousands of dollars to post just one time about their product. But the greatest influencers in the health and wellness industry may not have any online followers, friends, or fans, much less a personal brand. And they reach only one consumer at a time, face-to-face. So, this next part may surprise you: Their influence is unparalleled in its effectiveness.

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