Cereal just isn’t convenient, according to millennials. Their reasoning? They don’t have the time or inclination to wash the bowl afterwards.
A recent New York Times article reported that instead, millennials are reaching for on-the-go foods, or skipping breakfast entirely. Kim Severson explains:
Interestingly, cereal remains a breakfast favorite among baby boomers, showing a clear choice difference by generation.
The motivation behind millennials moving away from cereal is not clear. Is the root cause truly laziness, an on-the-go lifestyle, or a combination of both? Further research will help determine that, but there’s no doubt that millennials think differently about what and how they eat.