When it Comes to Their Child's Nutrition, New Parents Need More Education

Pediatricians are having important conversations about proper nutrition with new parents every day. These conversations are frequent during the first 6 months of a child’s life, however, much of that nutritional advice tapers off after that point. A recent MedPage Today article highlights the importance of continuing to advocate for and educate parents on proper nutrition, far beyond that 6-month milestone.  

The most active period of neurologic development occurs in the first 1,000 days of life, the period beginning at conception and ending at the start of the third postnatal year.

While the first 6 months of a child’s life are important, so are the months and years that follow. In fact, according to the article, a large portion of brain development occurs within the first 1,000 days of life.

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Pediatricians aren’t to blame for the lack of information, though. Nutritional and dietary guidelines for this stage of life are sparse, but that could change in the coming years. According to the article, the Birth to 24 Months project is working to finalize and incorporate dietary guidelines and recommendations for children younger than 2 years by 2020.  

In the meantime, this is a genuine opportunity for healthy brands. New parents are eager to educate themselves on healthy options for their children and they turn to their pediatric professional for information. In turn, pediatricians are looking for reliable nutrition information about healthy brands to meet this demand.  Best of all, communicating with new parents through this trusted source can provide the credibility and nutritional information they desire. Interested in learning how this could work for your healthy brand? Let us know!