Consumers are Changing the Way They Grocery Shop 

Do you knock out all of your weekly grocery shopping in one place? Probably not. According to a recent USA Today article, grocery shopping is changing, and it has been for a while.

You can now order your groceries online and have them delivered to your house through services like AmazonFresh, have them brought to your car in the store parking lot, or go the traditional route of walking through the store. Even “traditional” grocery shopping is changing, though. According to the article, half of all Americans span their grocery shopping across three or more stores. 

If you look at a traditional 40,000–50,000 square-foot supermarket, it’s a dinosaur. It’s extinct. People don’t want to go to one store and walk up and down the aisles and look at 50,000 products. It’s just not a great experience.
— Phil Lempert, supermarketguru.com

With the retail landscape evolving, and consumers demonstrating that they are willing—if not eager—to get their groceries from a variety of sources, making sure that you are getting on the shopping list is more important than ever. Driving consumer choice prior to the shopping trip is critical—especially for healthy brands that need to educate and inform. 

As consumers change the way they grocery shop, healthy brands may have to rethink the way they reach them.