Are Health Professionals Recommending Frozen Food as a Healthy Option?

The answer is yes. Frozen food brands are being recommended by health professionals every single week. To find out if your brand is among them and how frequently it's being recommended, keep reading.

For more than 18 years, Pulse Health & Wellness has been placing healthy food brands at the center of face-to-face interactions between trusted health professionals and the consumers they counsel. PulseConnect, our dynamic network of health and wellness professionals, is the mechanism that drives these interactions—and fuels research.

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This summer, we reached out to nearly 200 network members to see if they were recommending frozen foods and to learn more about the conversations happening around this food category. This is one of our findings.

Frozen meat alternatives recommended weekly for a heart-healthy diet

Health professionals are talking about frozen foods. In fact, nearly 50% of health professionals surveyed indicated that they are recommending frozen meat alternatives on a weekly basis

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Among those recommending frozen meat alternatives, almost 1 in 3 are doing so to encourage eating a heart-healthy diet. With less saturated fat and less cholesterol than meat-containing products, meat alternatives' heart benefits are an easily understood benefit. 

Health professionals' favored frozen meat alternative brands

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Health professionals are recommending the frozen meat alternatives of primarily two brands: MorningStar Farms and Boca. While these brands have the highest awareness and most recommendations, their perceived healthfulness is being challenged by smaller, newer brands. 

Gardein, Lightlife, and Beyond Meat are perceived as being just as healthy, but they lack the awareness needed to garner the coveted health professional recommendations.

How we can help your brand stand out in this category

So how do the well-known brands do it? That’s where we can help. Based on our findings, we created a ranking system that takes into account brand awareness, recommendations, and perceived healthfulness.

Because at the end of the day, if health professionals aren’t recommending your brand, who's brand are they recommending?

If you’d like to learn more about our ranking system and how we can help you become a part of the conversation, contact Kevin McDonnell at kevinm@pulsehw.com.