These stories are all about who’s making money, who’s not, and what food companies think consumers will want to eat next. Reading all of these stories, you can't help but think about the real reason for food—sustenance. People need it to live. But amidst all these headlines, amidst our food affluence, we still see food insecurity all around us.Read More
Everyone is talking about influencers and the words often aren't kind. This summer has been ripe with articles and reports about the d(evolution) of influencer marketing. Everything from Instagram removing "likes" to "fake follower fraud" and the dangers of influencer marketing.
Brands are rightly becoming increasingly concerned about issues of trust and credibility when it comes to influencer marketing—not to mention the value they are getting for their investment.
The Hartman Group's 2019 Health + Wellness study uncovered something fascinating about the latest in diet trends among American consumers: While more than half of U.S. consumers had tried a diet in the past three months, just 3% of consumers identified with a specific plan.Read More
Anyone who has ever worked in marketing probably has a story about a client, boss or company with a bias toward only what is highly visible—a bias toward only what they can easily see. And consistently, that bias is maintained even when what is easily seen is less easily measured. This is one story—a cautionary tale in an increasingly cluttered and fraught marketplace.Read More
As the process for 2020 kicked off earlier this month, discussion has focused on how the dietary guidelines can target those chronic diseases earlier than ever before. For the first time, the 2020 dietary guidelines may provide specific recommendations for pregnant women, infants and young children.Read More