A Bias Toward Marketing Easily Seen

Anyone who has ever worked in marketing probably has a story about a client, boss or company with a bias toward only what is highly visible—a bias toward only what they can easily see. And consistently, that bias is maintained even when what is easily seen is less easily measured. This is one story—a cautionary tale in an increasingly cluttered and fraught marketplace.

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Walgreens, CBD and the Potential for Missed Opportunity

Wow. This CBD thing is happening much faster than anyone anticipated. 

Last week Walgreens announced that it will be selling CBD products in 1,500 stores in select states across the country. 

Consumers are increasingly curious about CBD, which promises to help with everything from anxiety to pain. But how will consumers know which product to buy? Or which formulation to use for which need state? Or which brand? 

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Still Getting 'Healthy' Wrong

The trend in food continues to be toward healthy foods that help consumers meet their lifestyle goals, whether that's to lose weight, ward off chronic disease, or simply ensure they are eating a well-balanced, high-nutrient diet that can effectively fuel their busy days. Unfortunately, after years of growth and expansion all across the health & wellness category, we are still not all on the same page when it comes to the definition of healthy.

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