As we mentioned in last week's blog post, we wanted to know if health professionals are recommending frozen entrees, so we reached out to nearly 200 health professionals in our PulseConnect network. The survey results show that they are recommending frozen entrees on a regular basis. But, of course, they’re not recommending every brand. Here’s what we found.
Frozen entrées recommended weekly for weight management
Sixty-three percent of health professionals surveyed indicated that they are recommending frozen entrées on a weekly basis.
Among them, 50% are doing so when talking face-to-face with their patients and clients about losing weight or maintaining a healthy weight. Health professionals emphasize that frozen entrées are convenient, portion-controlled, and easy to prepare.
Frozen entrée brands favored by health professionals
The most frequently recommended frozen entrée brands include Lean Cuisine, Healthy Choice, Kashi, and MorningStar Farms. Though these brands are among the most well-known, they are not necessarily perceived to be the healthiest options.
Smaller brands like Luvo and Evol actually out-rank most of the better-known brands when it comes to perceived healthfulness. In fact, Luvo and Evol are viewed by health professionals who are aware of them as being among the top three healthiest frozen entrée options. They simply lack the awareness needed to be more frequently recommended.
We have data on 16 frozen entrée brands. Want to know how your brand stacks up? That's where we can help.