Meeting Consumers Where They Are

Allied health professionals are leaving their offices to meet consumers where they are—both literally and figuratively. This LA Times article describes the efforts of health professionals in California to meet people wherever they can influence purchasing decisions, including the grocery store. 

“It’s become increasingly clear that people’s regular eating and exercise habits have a much bigger effect on their health than the time spent at a doctor’s appointment.”  - Glen Melnick, USC Health Economics Professor

The conversation between health professionals and consumers about the foods they eat is a critical component of a preventive approach to health and wellness. It’s equally important for marketers of healthy brands. Being part of nutrition conversations between health professionals and consumers is table stakes in the current marketing environment, no matter where those conversations take place. As more health professionals think outside of the box to get in front of consumers at teachable moments, what brands will they recommend?