Fat is all over the news recently, which leads us to ask: What’s the deal with fat?
In part, this is because of the revelations about how the sugar industry shifted the blame towards fat decades ago. Some doctors are critical of low-fat diets, partially blaming them for America’s dramatic rise in obesity rates. On top of this, we’re hearing more and more about high-fat diets. Specifically, the ketogenic diet (high fat, low carb) has become a hot topic. This sounds counterintuitive, but has strong science behind it. Its claim? Eat more fat, and you will lose weight (at least initially). T.J Murphy of Outside Magazine explains the ketogenic diet as:
“Followers scarf eggs, cheese, and olive oil in hunger-killing quantities, turning their backs on just about every carb other than vegetables. They don’t use half-and-half in their coffee—they use heavy cream. Still, they’re likely to look a little lean, since the ketogenic diet turns them into 24/7 fat burners.”
This is interesting, because it shows a shift in the understanding of fats. It also excites us to be in an industry where we are constantly learning and understanding more about our dietary needs.As our understanding of fat increases, this will certainly shift the industry. Will consumers reach for whole milk, and other higher fat products, or will the low-fat craze continue? How is your brand positioned to educate consumers on this topic?