Food as Medicine Hits the Mainstream

We've spent 20 years working with healthy food brands and health professionals, so the idea of food as medicine is an ingrained belief in our world. Yet, over those two decades, we've watched specific food fads capture the imagination of the media and the health-conscious consumer instead—non-fat, gluten free, no carb, paleo, and so on. The promise of the silver bullet—the one concept that will help us lose weight, stay healthy, and live a long life—has distracted us from the subtler, more meaningful truth.

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