We've spent 20 years working with healthy food brands and health professionals, so the idea of food as medicine is an ingrained belief in our world. Yet, over those two decades, we've watched specific food fads capture the imagination of the media and the health-conscious consumer instead—non-fat, gluten free, no carb, paleo, and so on. The promise of the silver bullet—the one concept that will help us lose weight, stay healthy, and live a long life—has distracted us from the subtler, more meaningful truth.Read More
Probiotics are everywhere these days. In supplements, cereals, yogurt—even snack foods like chips. While consumers are gradually becoming more aware of probiotics and the impact they can have on their microbiome, the risk exists for probiotics to become yet another passing fad in the health and wellness category.Read More
"70 percent [of medical students] who have had some degree of nutrition education state that it has directly influenced the manner in which they care for patients and themselves."
Yet, many medical students are receiving limited exposure to nutrition education and training.Read More
We've encouraged healthy brands to go beyond a health headline and add meaningful content and context to the messages they deliver to consumers looking to live a healthier lifestyle.
So, it wasn't surprising to us to read this recent article by Elizabeth Crawford at FoodNavigator about research Jenny Craig has conducted that supports this very idea.Read More
Over the holiday break, you may have missed this fascinating article by Max Read in New York Magazine.
We have written a lot about the issues related to digital advertising and marketing, but Read gets at the heart of the question: "How much of the internet is fake?"
The answer may surprise you.Read More