The (D)evolution of Influencer Marketing

Everyone is talking about influencers and the words often aren't kind. This summer has been ripe with articles and reports about the d(evolution) of influencer marketing. Everything from Instagram removing "likes" to "fake follower fraud" and the dangers of influencer marketing.

Brands are rightly becoming increasingly concerned about issues of trust and credibility when it comes to influencer marketing—not to mention the value they are getting for their investment.

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A Bias Toward Marketing Easily Seen

Anyone who has ever worked in marketing probably has a story about a client, boss or company with a bias toward only what is highly visible—a bias toward only what they can easily see. And consistently, that bias is maintained even when what is easily seen is less easily measured. This is one story—a cautionary tale in an increasingly cluttered and fraught marketplace.

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Walgreens, CBD and the Potential for Missed Opportunity

Wow. This CBD thing is happening much faster than anyone anticipated. 

Last week Walgreens announced that it will be selling CBD products in 1,500 stores in select states across the country. 

Consumers are increasingly curious about CBD, which promises to help with everything from anxiety to pain. But how will consumers know which product to buy? Or which formulation to use for which need state? Or which brand? 

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