Case Study: Increase Awareness of the Nutritional Benefits of Beef
An outreach program to drive education and engage pediatricians and family health professionals who are most likely to discuss how nutrient-dense foods such as beef deliver high-quality protein, iron, zinc, choline and B-vitamins to optimize health in children and teens.
The Goal
Establish a baseline for current awareness and recommendation habits of pediatric, and family practice professionals regarding beef, the perceived nutritional value of beef, and nutritional value of beef for children and teens.
Increase awareness of the nutritional value of beef to family practice and pediatric health professionals.
The Program
Outreach to 5,000+ health practitioners, including family practice and pediatric health professionals
Messaging customized to maximize relevance to school-aged children and teens
Educational materials for both professionals and consumers, supported by digital outreach
Consumer reach upwards of 500,000
Targeting
Customized kits for family practice, and pediatric professionals, (MDs, RNs, NPs, PAs) who counsel school aged and teen populations
Targeted by both national and state council buy-ins
Content & Creative
Results
Significant increases in beef favorability and awareness of key health benefits of beef
91% intent to recommend beef for school-aged children as a result of the program
95% of consumers preparing a meal with beef since receiving the educational handout
“The graph "beef makes the grade" was very helpful as an aid to show patient all of the benefits of beef.”
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