Case Study: Supplement Launch
Supported the launch of an innovative new supplement product by conducting a health practitioner influencer product trial to:
Test health professional response to the product
Measurement perceived efficacy of the product over a 4-week trial period
Gather insights and feedback from health professionals to fuel consumer marketing efforts
Solicit testimonials from health professionals
Identify practitioner influencers willingly to spread the word about the product
The Program
Development and execution of the four-week product trial program for the 70 selected dietitians, including free product kits, weekly communication to support their trial of the product and deepen their understanding of the product profile, and three rounds of research (pre-, during, and post-trial).
Targeting
Development of a target participant profile based on research with health professionals about their perspectives on and current recommendations of supplements
Recruitment of 70 health professionals to participate in the 4-week trial program, including private practice dietitians who regularly recommend supplements and use digital, social, and offline media channels in addition to their core practice
Results
Assessment of dietitian response to the product, including measurement of benefits, professional preferences, and willingness to recommend the product to clients
Identification of trial program participants interested in continuing to promote the brand and share materials and offer codes with clients
Time to See What Pulse Can Do For You
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