Case Study: Supplements
Years of experience with a broad range of supplement manufacturers, placing their brands at the center of face-to-face conversations between consumers and their own health professionals.
Activities
Outreach to health professionals based on each supplement's specific target, including pediatrics, digestive health, immune health, and more
Branded professional and consumer education materials to fuel conversations, earn recommendations, and drive sales
Digital outreach to support the program and keep the brand top of mind
Product experience trials to generate insights, earn testimonials, and identify professionals for ongoing partnership
Targeting
Targeted for family health, internal & primary care professionals, registered dietician and nutritionist professionals based on the relevant product
Engage professionals in key markets and geographies to align with retail distribution and brand strategy
Pre-screen professionals to identify those who are having relevant conversations with patients and clients, and who regularly recommend supplements for the particular need-state
Content & Creative
Results
Significant increases in brand awareness
85%+ professional agreement with key brand messages
90%+ of professionals recommending brands by name
Time to See What Pulse Can Do For You
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