A plant-based diet is heart healthy, right? Not according to a recent study conducted by the Harvard School of Public Health.

Thousands of nutritionists, physicians, nurses, dietitians, fitness instructors, and other health professionals have opted in to receive programs through PulseConnect. Why? Because what we provide to them ultimately helps them do their job.

As consumers have become more aware of what they’re putting in their bodies, the food industry has, by necessity, become more consumer-driven. Now we want to eat less sugar. What's the industry's next move?

Health professionals are some of the most effective influencers around. But why, specifically, should healthy brands market to consumers through this group of nutritionists, dietitians, nurses, personal trainers, yoga instructors, and more? Keep reading. You may be surprised by just how obvious the answer is.

The term “influencer” is almost always tied directly to the perceived impact someone can have on social media using their own personal brand to promote a third-party product or service. They have thousands or millions of followers, friends, and fans. Marketers pay them thousands of dollars to post just one time about their product. But the greatest influencers in the health and wellness industry may not have any online followers, friends, or fans, much less a personal brand. And they reach only one consumer at a time, face-to-face. So, this next part may surprise you: Their influence is unparalleled in its effectiveness.